Unbounce vs. ClickFunnels: The 5 Key Differences

by Corey Philip //  December 6, 2022

As a digital marketer, you probably know by now that you need the right landing page builder to help you increase your sales and leads. There's art and science behind a remarkable landing page. It can either make or break your marketing, with the typical bounce rate benchmark ranging between 60 and 90%.

So how do you turn the increased bounce rates into committed, long-term customers instead?

This can be especially challenging to navigate if you are uncertain about where to start. I know a handful of people who struggle with the process, lacking the right tech and marketing expertise.

Don't worry, you're not alone. I'm here to shed more light on the matter to make it easier to understand.


With the help of Unbounce, users can streamline their marketing campaigns by integrating the platform with their preferred marketing tools.

  • With Unbounce, you can choose from a wide variety of pre-made landing page designs.
  • It doesn't include an autoresponder as standard.


ClickFunnels is renowned for facilitating the creation of business funnels without requiring the user to have extensive technical knowledge.

  • Clickfunnels is superior for conversion since it allows you to easily monitor the success of each of your individual sales channels.
  • Not recommended if you want the most advanced landing page and checkout page builders.

Unbounce vs. ClickFunnels: Battle of the Best Landing Page Builder 

When it comes to choosing the best landing page builder available today, two of the most popular choices are Unbounce and ClickFunnels.

ClickFunnels is renowned for facilitating the creation of business funnels without requiring the user to have extensive technical knowledge. In contrast, Unbounce has made a name for itself by assisting users in improving landing page conversions.

A successful sales funnel goes beyond just your landing page and involves mastering marketing funnels. As such, you should discover how Unbounce compares to ClickFunnels to determine the right choice for your business.

Unbounce vs. ClickFunnels: The Main Differences

In a hurry? Here's a quick overview of the difference between Unbounce and ClickFunnels:

  • Regarding landing pages, Unbounce is easy, but ClickFunnels is comprehensive.
  • In contrast to ClickFunnels, which includes an autoresponder as standard, Unbounce does not.
  • ClickFunnels and Unbounce have similar beginning prices ($97 and $99, respectively), but I believe ClickFunnels offers much more functionality and integrations for its money.
  • Each offers a drag-and-drop editor, premade page layouts, and the chance to conduct A/B tests. However, only ClickFunnels provides all four features simultaneously: website hosting, sales funnels that convert, membership sites, and an email autoresponder.
  • Landing pages are what Unbounce specializes in, while ClickFunnels constructs complete sales funnels. Unbounce is excellent for conducting A/B tests, and ClickFunnels is ideal for those who would instead not experiment but would still like to use a tried and true sales funnel.

Yes, the marketing services on both services are comparable. But, significant distinctions between them make one more suitable for specific tasks.

If you need materials, these two programs greatly help. Despite this, it will take a little while before you notice key distinctions in pricing, functionality, customer service, and more that can help you choose the best software for your needs.

Unbounce vs. ClickFunnels: A Brief Overview

It is easy to create high-converting landing pages and marketing funnels with the help of Unbounce. Users can streamline their marketing campaigns by integrating the platform with their preferred marketing tools.

On the other hand, from landing pages to web forms and checkout pages, ClickFunnels makes it easy to build a whole sales funnel. It's user-friendly, works with prominent e-commerce platforms, and can even send out mass emails for you. (Related article: How To Setup A Simple Website In ClickFunnels For An Online Store)

Users can create beautiful landing pages on every device through the platform (especially mobile). Select a suitable template from their collection, then fill it in with your text and images.

Having that said, let's proceed to the 5 key differences between Unbounce and ClickFunnels.

Let's get started!

1. Functionalities

Through Unbounce's conversion intelligence platform, you can leverage both your knowledge and machine learning (AI) to create highly effective marketing initiatives. Notable features include a style guide with approved typeface, colors, and visuals consistent with your brand and optimized page sections.

The builder grid in this platform ensures that everything is placed correctly and that the design is mobile-friendly. You can also use the available AB testing features to evaluate which variations of your landing page perform better with your target audience.

Conversely, ClickFunnels provides access to the most robust technologies that enable users to construct efficient sales funnels, optimizing your online business. You can quickly and easily launch your online business with ClickFunnels and its distinctive drag-and-drop page builder.

With the platform's website builder and hosting, you can make a polished site for your startup or small business with a custom domain name or one you already own. You may perform this action inside your ClickFunnels account and integrate it into your sales funnels as needed for your advertising strategy.

2. Tools

Unbounce is a highly robust tool for your marketing needs. For one, it only needs a few minutes to create an ad-specific landing page and attract targeted visitors. You can advertise your content on social media platforms like Facebook and Twitter using the numerous social adverts available to you.

Additionally, it has conversion-optimized lead forms you can use to build your email list.

To develop or improve a successful approach to lead generation, you may use the platform's built-in conversion analysis tools to gain valuable insight into what works. You may learn a lot about your website's audience using the Unbounce Smart Tracking marketing tool. Marketers can utilize this data to target the types of people who appear to be interested in their products in future efforts.

To maximize your marketing efforts, you must first know how much money you spend on each campaign and where your leads are coming from.

For all that, the web marketing capabilities included in ClickFunnels are comprehensive and sufficient for most marketing firms I know. Every tool a company needs to create, manage, and evaluate its sales funnel is available in a single, easy-to-use web interface.

With the help of ClickFunnels, you can design individualized sales channels that deliver different pieces of content and lead-generation material to other people at different times.

Using this marketing strategy, you can provide more value to your customers by developing time-sensitive, one-of-a-kind offers and establishing automated email campaigns. Available sales funnel scripts can be used as a stand-alone marketing solution or supplement your existing campaigns.

ClickFunnels also provides other essential features for small businesses, such as:

  • Instant QR Code Maker
  • Margin Calculator for Profits
  • Generate Podcasts
  • Calculate Sales Tax
  • Custom Refund and Privacy Policies
  • Publicity Adviser

3. Templates

With Unbounce, you can choose from a wide variety of pre-made landing page designs. Users can customize their pages to reflect their brand and personality by selecting from a variety of templates, color schemes, and extras.

On the contrary, you may use the drag-and-drop capability in ClickFunnels to design a completely unique website in terms of its look and feel. Fortunately, there are countless ready-made layouts at your disposal.

Sales pages, webinar registration, online shops, and membership portals are just some marketing funnels included in the templates. You can also make your template with HTML and CSS by emulating the look of already existing templates and tailoring it to your target audience.

4. Integration Ability

The marketing power of Unbounce can be greatly increased by integrating it with additional applications. By combining these technologies, you can save time and effort in your marketing efforts and provide a better digital experience for your leads:

  • MailChimp: Distribute your newsletters to new contacts.
  • Salesforce: Allows you to import and export data and manage leads simply.
  • Zapier: You can automate everyday operations by integrating two or more apps using Zapier's "zaps."
  • Facebook: By integrating Facebook with your landing page, you can begin attracting recommendations from this source.
  • WordPress: Unbounce can be integrated with your WP website builder to make creating landing pages easier.
  • Google Analytics: Gives a bird's eye perspective of your website's performance, including traffic, performance, and target completions.

Moreover, the ClickFunnels platform supports integration with a wide range of third-party applications. These include email marketing services, payment gateways, membership sites, and e-commerce systems. It's merely a matter of determining what those needs are and adapting your sales funnel accordingly.

Examples of well-known services that can be linked to your ClickFunnels account:

  • Ever Webinar: Allows users to create, advertise, and host webinars quickly.
  • Twilio: This enables you to set up an IVR or send pre-recorded voicemails to customers at predetermined periods.
  • GetResponse and Drip: These marketing automation tools let you set up actions in response to specific triggers.
  • PayPal and Stripe: Both are great options for accepting credit card payments in a straightforward form and receiving money swiftly.
  • ActiveCampaign: This web-based email marketing software facilitates the distribution of marketing emails and the monitoring of their results.

5. Pricing

Three Unbounce plans provide limitless landing pages, Unbounce Apps, pop-ups, and sticky bars. These are:

For the launch package, price begins at $90/month and includes one domain and up to 20,000 visitors. For the optimize plan, prices start at $135/month (for up to 5 Domains) and 30,000 unique visitors. Lastly, the $225/month accelerate plan allows you up to 50,000 monthly visitors on 10 Domains.

Then again, there are two tiers of service available on ClickFunnels, with features like limitless funnels, pages, visitors, and affiliates. Monthly fees range from $127 for the Basic plan to $157 for the Pro plan.

Verdict: Which Will Help You Get the Highest Conversion?

Every marketer's priority is to figure out ways to boost conversion rates. Ensure that your landing page and sales funnel are optimized to maximize the results of your visitors. If you're comparing ClickFunnels and Unbounce, it can be difficult to tell which will provide you with the best results.

ClickFunnels is a comprehensive marketing platform with an easy-to-navigate interface, superior segmentation tools, and many sales integrations.

In contrast, Unbounce could be better if you need to make basic landing pages without too many bells and whistles. For me, ClickFunnels is superior for conversion since it allows you to easily monitor the success of each of your individual sales channels. Getting the same information out of Unbounce will require significantly more effort.

Once again, this should be decided based on your priorities for landing page functionality!

(Related article: 10 Landing Page Optimization Tools to Supercharge Your Conversions)

About the author

Corey Philip

Corey Philip is a small business owner / investor with a focus on home service businesses.

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