How to Create a Podcast on iPhone

By: Corey Philip | Updated: February 2, 2023

On-the-go listening has grown considerably; in fact, in 2022, there were 464.7 million listeners across the globe. The prediction is that listenership will grow to 504.9 million by 2024. 37% of Americans listen to podcasts every month. If ever there was a time to record podcasts, it is now. You can record anytime and practically anywhere if you have an Apple iPhone.To record a podcast on your Apple iPhone, you can use either Voice Memos or GarageBand. Both Apps come standard with your phone. It would be best to have a good quality external microphone

The Risk of Customer Concentration in Small Business Acquisitions

By: Corey Philip | Updated: February 2, 2023

Suppose you, as an investor, are interested in acquiring a small business. You will undoubtedly face certain challenges and risks; that’s a given. But some businesses present more risk than is necessary to take.The correlation between revenue and customer contribution to revenue and profit is high on the list of possible risks. It would be best if you delved deeper to make an informed decision.It’s risky buying a small business with customer concentration. If 10% of the business’ income comes from 1 client or 25% from 2 or 3 clients, losing these clients could be

How Managers can Improve Influence with Body Language

By: Corey Philip | Updated: November 6, 2022

Body language plays a critical though often neglected role in managerial performance and outcomes. So, how can managers enhance their influence and be more effective leaders through the strategic use of body language?Managers can be more influential by using body language cues like an upright posture, eye contact, calm vocal tone, and controlled facial expressions. These bodily signals improve the manager’s influence because they convey vital leadership qualities like confidence, competence, power, and empathy.Strategic awareness and application of bodily communication can dramatically improve the level of influence managers have within and outside of their organization.

8 Best Practices in Inventory Management to Minimize Shrinkage

By: Corey Philip | Updated: November 4, 2022

American businesses lose more than 40 billion dollars to inventory shrinkage. In other words, that issue could bankrupt your business if you don’t keep it under control. So, what are the best practices in inventory management to minimize shrinkage? To minimize shrinkage, employers should adopt vetting and security measures to reduce employee theft and human error. Scheduled and surprise audits help deal with this issue the same way educating employees and splitting inventory responsibilities does. Inventory issues happen for a lot of reasons, so attacking this problem from multiple angles is vital for your business.

The Best Small Business Podcasts for Entrepreneurs and SMB Owners

By: Corey Philip | Updated: October 7, 2022

Hey, entrepreneurs! Are you going full speed in hopes of getting your next win? Whether you are in the early stages of considering entrepreneurship or you’re already running a successful business, it’s always a good idea to listen to others’ business success stories. Think of it this way: you will be guided accordingly on how to achieve the goals you’ve set for your venture. (Related: 7 Books for Business and Entrepreneurship) Podcasts can be an excellent resource if you want to dive deep into different business-building experiences, including marketing and finance. Minus the part where you’re

14 Best Leadership Podcasts To Help You Go Forth and Conquer

By: Corey Philip | Updated: October 7, 2022

Here’s a quick question, are leaders born or made? I’ve heard hundreds of people agree with the belief that true leadership is a product of experience, determination, and passion. So if you want to become a better leader, you need to start by working on self-improvement continuously. As a leader, the success of your team will also depend on your personal capability to inspire and motivate others toward reaching your goals. And today, leadership podcasts prove to be an excellent tool to leverage if you do not have the luxury of time to read through

Sales and Marketing Alignment Best Practices to Keep Your Business Units Working Cohesively

By: Corey Philip | Updated: September 21, 2022

Sales and marketing are both crucial to any business's success but aligning these two areas of focus will create further opportunities for the company, the departments, and, more importantly, to exceed and reach higher goals as a firm. It might seem impossible to align these two departments — especially considering their unique goals and different activities. But trust me when I say that aligning them will create even further success and, ultimately, revolutionize your business operations. Before we get into some of the tips and best practices, let’s talk about why this is important. Why

Five Levels of Customer Awareness and How to Effectively Market to Each Level

By: Corey Philip | Updated: March 26, 2022

The five levels of customer awareness were first outlined by Eugene Schwartz in his seminal work “Breakthrough Advertising.” Schwartz effectively outlined a journey that customers take when discovering a brand and product for the first time, highlighting the following stages:1Unaware2Problem aware3Solution aware4Product aware5Most awareFor content marketers and businesses alike, appreciating the five levels of customer awareness is crucial, as it enables you to develop the necessary content to encourage an individual to commit to a purchase. In other words, understanding each of the five levels will inform your entire content strategy.Content Creation for the Five

Six Killer Guerrilla Marketing Examples for Inspiration (+3 Techniques to Try)

By: Corey Philip | Updated: March 26, 2022

In a digital age where advertising often feels repetitive, guerrilla marketing is one way to truly captivate your audience. But what exactly is guerrilla marketing, and how can you use it to your advantage?Below, we introduce the term and its origins before suggesting some techniques to try for your brand. We round things off by showcasing six of the most high-profile examples of guerrilla marketing that we hope you can take some inspiration from.What is Guerrilla Marketing?Guerrilla marketing is all about evoking shock or wonder in your potential customers. It’s daring and surprising, and it

7 Excellent Tools for Repurposing Content That Will Amplify Your Efforts

By: Corey Philip | Updated: March 26, 2022

Even the most creative content marketers need help from time to time. Whether you’re a YouTuber, Blogger, or influencer, using tools to your advantage will save you heaps of time while creating killer content for your respective audience. One trick that all content marketers employ is repurposing content. Not only does it save time, but it ensures your content is relevant to its target audience. Below, we explain the benefits of repurposing content before introducing you to seven tools that will amplify your efforts and ensure your content marketing plan is on point. What

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