Vanity metrics are the opposite of actionable metrics - they measure what “looks good” and often “feels good” but don't provide any detail worth acting on. Since these metrics are often touted as performance indicators for your marketing and advertising budget, you might be encouraged to spend more money on ads that aren't actually working.This article will cover the vanity metrics that can keep you complacent in irresponsible ad expenditure. Towards the end, we will also cover which “one thing” you should focus on to get the most out of your marketing.Let's get started.1. Social
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