How Business Owners Can Use Sound Frequency Healing For Stress Relief

By: Corey Philip | Updated: January 31, 2023

Have you ever found yourself locked in a cycle of stress, living from day to night to day again, buried under a seemingly never-ending list of tasks for your business? That stress cycle can wreak havoc on your body and well-being, but thankfully, you, as a business owner, can use sound frequency healing to manage stress relief.It's time to find out how.Sound frequency healing helps business owners achieve a state of balance. It can improve sleep, emotional regulation, nervous system regulation, thought focus, physical ailments, heart rate, blood pressure, and more. Entrepreneurs can run their

3 Unique Ways Media Liability Insurance Protects Small Businesses

By: Corey Philip | Updated: January 27, 2023

Do you own a small media-based business?Do you currently have sufficient legal and liability coverage to protect your business from financial ruin?Suppose you own or have recently started a small media-based company. In that case, knowing how media liability insurance can protect your business in unique and vital ways before purchasing a policy most applicable to your specific requirements is essential.For any small, online, or digital business, media liability insurance is a crucial aspect to account for. Effective media liability insurance protects any small media-based business by providing legal and financial coverage from third-party disputes

How does Nervous System Dysregulation Impact Your Performance as a Small Business Owner?

By: Corey Philip | Updated: January 26, 2023

The nervous system is a complex system of nerves that act as wiring inside our bodies. Our bodies' wiring sends signals between our brains, spinal cords, muscles, skin, and hormones to keep us alive and functioning. When a nervous system is dysregulated, it can result in problematic behaviors for the individual and those around them.But how does nervous system dysregulation impact your performance as a small business owner?Nervous system dysregulation impacts fight or flight and freeze and shutdown mode. Business owners in this state may have short tempers, rage outbursts, and trouble concentrating. They could

17 Lessons on the Gym Business from Alex Hormozi to Scale and Grow

By: Corey Philip | Updated: January 1, 2023

Do you want to take your gym business from "barely surviving to thriving fully?"Renowned entrepreneur, author, and CEO of Acquisition.com, Alex Hormozi, can help you grow a profitable and sustainable business in the fitness industry with his proven formula and tips.I've got you covered if you want to know what he is doing differently to increase sales and income from existing customers and keep clients longer.Alex Hormozi: The Fitness GuruIf you missed it, former gym owner Alex Hormozi faced a significant difficulty as he needed to be more knowledgeable about acquiring, serving, and retaining customers

6 Vanity Metrics That Keep Business Owners Wasting Money

By: Corey Philip | Updated: November 6, 2022

Vanity metrics are the opposite of actionable metrics - they measure what “looks good” and often “feels good” but don't provide any detail worth acting on. Since these metrics are often touted as performance indicators for your marketing and advertising budget, you might be encouraged to spend more money on ads that aren't actually working.This article will cover the vanity metrics that can keep you complacent in irresponsible ad expenditure. Towards the end, we will also cover which “one thing” you should focus on to get the most out of your marketing.Let's get started.1. Social

How Managers can Improve Influence with Body Language

By: Corey Philip | Updated: November 6, 2022

Body language plays a critical though often neglected role in managerial performance and outcomes. So, how can managers enhance their influence and be more effective leaders through the strategic use of body language?Managers can be more influential by using body language cues like an upright posture, eye contact, calm vocal tone, and controlled facial expressions. These bodily signals improve the manager’s influence because they convey vital leadership qualities like confidence, competence, power, and empathy.Strategic awareness and application of bodily communication can dramatically improve the level of influence managers have within and outside of their organization.

7 A/B Testing Best Practices to Gather Valuable Conversion Data

By: Corey Philip | Updated: November 6, 2022

A/B testing refers to running two ads on the same budget and the same settings except changing one thing to see which aspect works better. It is also called split testing because you split your campaign into two ads to see which performs better.In this article, we will dive deeper into each of these practices covering their value and the nuances of implementing them in your campaign. By the end of this post, you'll have a solid foundation to start split-testing your ad campaigns.1. Be Patient for the Duration of the TestSplit tests take time

8 Best Practices in Inventory Management to Minimize Shrinkage

By: Corey Philip | Updated: November 4, 2022

American businesses lose more than 40 billion dollars to inventory shrinkage. In other words, that issue could bankrupt your business if you don’t keep it under control. So, what are the best practices in inventory management to minimize shrinkage? To minimize shrinkage, employers should adopt vetting and security measures to reduce employee theft and human error. Scheduled and surprise audits help deal with this issue the same way educating employees and splitting inventory responsibilities does. Inventory issues happen for a lot of reasons, so attacking this problem from multiple angles is vital for your business.

How to Create an Effective Email Marketing Signature that will Boost Response Rate

By: Corey Philip | Updated: November 2, 2022

Email marketing makes up a large percentage of revenue for most businesses, and marketers are always trying to figure out how to prompt CTAs and generate and retain their audience. One way is with well-designed email signatures. Let's look at how to do that.Creating an effective email marketing signature that will boost the response rate needs to be well-designed using a graphics application or an email signature generator. Then you will need to include personality (fonts, colors), information, social media icons, a CTA, and any legal info.This article will break down what you need to

How to Use AI to Step Up Your Email Marketing

By: Corey Philip | Updated: November 2, 2022

With the advancement of technology, AI has been introduced into various technical systems, but is it possible for an AI to assist you in your email marketing goals? How does AI give you an advantage while marketing through email? Using AI for email marketing has benefits such as personalization, automation, increased conversion rates, and data analysis. The functionality of AI ensures the lack of human error allowing marketing strategies to be consistent without mistakes and maximizing the reach of your marketing. It is crucial to understand the potential of AI implementation in its entirety. It