Vanity metrics are the opposite of actionable metrics - they measure what “looks good” and often “feels good” but don't provide any detail worth acting on. Since these metrics are often touted as performance indicators for your marketing and advertising budget, you might be encouraged to spend more money on ads that aren't actually working.This article will cover the vanity metrics that can keep you complacent in irresponsible ad expenditure. Towards the end, we will also cover which “one thing” you should focus on to get the most out of your marketing.Let's get started.1. Social

Read More

Body language plays a critical though often neglected role in managerial performance and outcomes. So, how can managers enhance their influence and be more effective leaders through the strategic use of body language?Managers can be more influential by using body language cues like an upright posture, eye contact, calm vocal tone, and controlled facial expressions. These bodily signals improve the manager’s influence because they convey vital leadership qualities like confidence, competence, power, and empathy.Strategic awareness and application of bodily communication can dramatically improve the level of influence managers have within and outside of their organization.

Read More

A/B testing refers to running two ads on the same budget and the same settings except changing one thing to see which aspect works better. It is also called split testing because you split your campaign into two ads to see which performs better.In this article, we will dive deeper into each of these practices covering their value and the nuances of implementing them in your campaign. By the end of this post, you'll have a solid foundation to start split-testing your ad campaigns.1. Be Patient for the Duration of the TestSplit tests take time

Read More

American businesses lose more than 40 billion dollars to inventory shrinkage. In other words, that issue could bankrupt your business if you don’t keep it under control. So, what are the best practices in inventory management to minimize shrinkage? To minimize shrinkage, employers should adopt vetting and security measures to reduce employee theft and human error. Scheduled and surprise audits help deal with this issue the same way educating employees and splitting inventory responsibilities does. Inventory issues happen for a lot of reasons, so attacking this problem from multiple angles is vital for your business.

Read More

Email marketing makes up a large percentage of revenue for most businesses, and marketers are always trying to figure out how to prompt CTAs and generate and retain their audience. One way is with well-designed email signatures. Let's look at how to do that.Creating an effective email marketing signature that will boost the response rate needs to be well-designed using a graphics application or an email signature generator. Then you will need to include personality (fonts, colors), information, social media icons, a CTA, and any legal info.This article will break down what you need to

Read More

With the advancement of technology, AI has been introduced into various technical systems, but is it possible for an AI to assist you in your email marketing goals? How does AI give you an advantage while marketing through email? Using AI for email marketing has benefits such as personalization, automation, increased conversion rates, and data analysis. The functionality of AI ensures the lack of human error allowing marketing strategies to be consistent without mistakes and maximizing the reach of your marketing. It is crucial to understand the potential of AI implementation in its entirety. It

Read More

Let’s face it, unlimited web hosting packages at bargain basement prices are tempting, especially if you are on a tight budget! Although, you would be wise to be skeptical about any offer that sounds too good to be true. The truth about unlimited web hosting packages is that they do have limitations. These include storage space, databases, bandwidth, and other necessary resources to maintain shared-hosted sites. Shared hardware and software resource limitations are aligned with the host’s fair use policy. Indeed, unlimited web hosting companies are only sometimes clear about what they offer and often

Read More

Are you wondering what domain name server hosting is and whether it's necessary? If you have a website that receives a large number of visits every month, domain name server hosting may be a good idea. There are several factors to consider when deciding whether or not to host your website on a domain name server. Domain name server hosting provides services to resolve DNS queries more efficiently. It holds information related to a website on a dedicated server, allowing users to reach their destination more quickly. It may be worth it if a website

Read More

With so many web hosting options on the market bundled with IP addresses, choosing between a dirt-cheap shared IP and an expensive dedicated IP address can be challenging. This is particularly true if you are a small business owner launching your first website. The benefits of a dedicated Internet Protocol (IP) hosted subscription is worth paying for. It is particularly beneficial if you have a lot of website traffic, need faster loading speeds, or send many marketing emails. However, a dedicated IP address hosting subscription is more expensive. While shared IP addresses make business sense

Read More

B2B companies are considered lucky because they “always have customers”. Only B2B marketers can understand how hard it is to get these forever customers interested in their products. With a value-oriented marketing strategy, however, B2B marketing becomes easier.In this article, you will discover the nuances and implementation hacks for each of these practices. We will also go over examples to see the potential of each B2B growth hack covered in this post.Let's get started.1. Never Neglect ResearchB2B marketing is unlike consumer marketing, but that does not mean it can undermine the foundations of demand generation.

Read More